A Business Lesson from Jack Nicholson

You may remember the scene from the movie Five Easy Pieces.  It’s the one where Jack Nicholson is at a diner and desires to have plain toast.  The problem is that plain toast is not on the menu.  The dialogue is hilarious, but carries an important message for our times. Nicholson: “I’d like an omelet, […]

Beware The Non-WoW!

Business is built by word of mouth ("wom") and the objective of every business is to create "ambassadors."  Ambassadors are those folks who run around the countryside (literally or in cyberspace) telling stories about the good (or bad) services that they receive.  I'm sure you know a few and you know how valuable they are.  In today's wired […]